Our leadership

Our leadership

Gabriel Miodownik - President and CEO

Gaby takes over the role of Netafim CEO following a multi-year track record delivering significant growth for the business.  During his 16 years with the company, Gaby has demonstrated exceptional leadership managing many of Netafim’s key global markets, with responsibilities in the areas of business development, sales, marketing, finance, operations, HR and long-term strategic planning. Prior to becoming CEO, Gaby served as SVP and President of the America's division. In this capacity, he was responsible for overall management of the region, developing new business opportunities, strengthening partnerships, and generating profitable growth.

Gaby began his career with Netafim as regional CFO for Latin America and was rapidly promoted to higher management positions, serving as Managing Director of Netafim Mexico, Managing Director of the South America and Central America regions, VP Americas, VP EMEA, and most recently as President of the America's division. Prior to joining Netafim Gaby served as a manager in KPMG Somech Chaikin Financial Advisory department.

Gaby is a CPA and holds a BA in Accounting and Economics and an MBA specializing in Finance from Tel Aviv University.

Ricardo Medina - SVP, Head of Americas Division

As SVP and Head of the Americas division, Ricardo is responsible for all aspects of business development, sales and marketing, business operations, and strategic planning.  Prior to being appointed to his current position, Ricardo served as Managing Director for Netafim Mexico and Central America, where under his leadership, Netafim Mexico's irrigation segment sales grew nearly two-fold. During these years, Ricardo built an outstanding leadership team whose achievements included the signing and execution of the first irrigation-as-a-service project, strong penetration of NetBeat™ and more new business opportunities

Prior to joining Netafim in 2012, Ricardo held several commercial and managerial positions, including Americas Regional Director at Worldmark de Mexico, where he was responsible for the company's US and Mexico facilities.

Ricardo is a CPA, holds an MBA from Tecnológico de Monterrey, and is a graduate of the Executive Management Program (AD-2) at the IPADE Business School.

Ofer Oveed - SVP, APAC Division

Ofer Joined Netafim Agronomy department in 2001 as agronomist for Turkey and East Europe. Throughout his extensive career at Netafim, Ofer has held several managerial positions, including Netafim Turkey Sales Director and Netafim Turkey MD. Having brought Netafim Turkey to the large and significant company it is today, in 2009, Ofer was promoted to the position of MD of GBU Turkey, Central Asia and the Balkan countries.

Prior to Netafim, Ofer served as the manager of Gadash Gilad, an agricultural enterprise specializing in field crop farming under extremely harsh conditions.

Ofer holds a BA in Soil and Water Sciences from the Faculty of Agriculture, Hebrew University of Jerusalem (Rehovot), Israel.  

Randhir Chauhan - SVP, India Division

As Head of India Region, Randhir is responsible for overall management of the business and long-term strategic vision for the region. Randhir has more than 20 years of experience in the micro-irrigation sector and has handled cross functional profiles of sales, marketing and operations for Netafim.

Prior to joining Netafim, Randhir worked with Excel Industries Limited, Mumbai - a leading agrochemical company.

Randhir served as President of the Irrigation Association of India for three years and is an active member of the association, Randhir is also a member of CII (Confederation of Indian Industries) National Council on Agriculture.

Randhir holds a BTech in Agricultural Engineering.

Gal Yarden - SVP Corporate Commercial Solutions

As the head of the corporate commercial solutions unit Gal is responsible for Netafim's global Product Offering, Agronomy services and Marketing strategy and activities.

Gal joined Netafim in 2007 and held different sales and marketing positions in the APAC division. In the last 4 years, he led the South-East Asia GBU. Gal was responsible for the overall operation of the region which includes sales, marketing, finance, operations, HR, business development and was also responsible for formulating the region’s long term strategic vision.

Before that, he worked 7 years as VP in Trendline Business Information and Communication Company in Israel. The Trendline Group, specializes in providing services, tools, work environments, and business information for Brokers, Analysts and the capital market community, lawyers and jurists, accountants and CFO’s.

He has an MBA in Finance and Marketing from Tel Aviv University and HKUST university. He has a BA in Economics from Tel Aviv University.

Lauri Hanover - SVP, CFO

As CFO, Lauri is responsible for Netafim's global financial and IT activities. Prior to joining Netafim in 2013, Lauri served as Executive VP and CFO of the Tnuva Group, CEO of the GKH law firm, Senior VP and CFO of Lumenis, Corporate VP and CFO of Nice Systems, Executive VP and CFO of Sapiens and held various finance positions at Scitex and Philip Morris, Inc.

Lauri is a Director and Chairman of the Audit Committees of SodaStream Ltd. and of Kornit Digital Ltd. and former Director and Chairman of the Audit Committees of Ellomay Capital and of Nova Measuring Instruments.

Lauri holds an MBA from New York University, a BS in Economics from The Wharton School of the University of Pennsylvania, and a BA from the University of Pennsylvania.

Maya Perry Mitelpunkt - SVP, Global Human Resources

As Netafim's SVP Global Human Resources, Maya is responsible for developing and managing the company's global HR strategy. Since 2012, Maya has directed Netafim's organizational development and cross-organizational HR practices and processes. She has successfully led the company's digital transformation activities, strategic HR management, leadership development, and more. Guided by her firm belief that employees are a company's greatest asset, Maya's focus is on building and promoting  a winning culture at Netafim.

Before joining Netafim, Maya has worked for over 20 years as an organizational consultant and HR manager for global organizations. Among her previous positions, Maya served as VP HR at Ericsson Israel, where she led the HR activities in Israel, and aligned the corporate HR strategy with the strategic and organizational needs of the business groups.

Maya holds a master's degree in Industrial Psychology from Bar-IIan University, and a bachelor's degree in Psychology and Mass Communication from Tel Aviv University.

Benny Klener - SVP, Head of Global Operations

As Senior Vice President and Head of Global Operations, Benny is responsible for Netafim’s Global manufacturing, quality, engineering, supply chain and procurement activities.

Prior to joining Netafim, Benny served for 30+ years as Pharmaceutical Operations and Quality Assurance executive. He has been active in site based, regional and corporate roles across the US, Europe, India & Asia.

From 2013 to 2017, Benny was SVP and Head of Global Operations at Sun Pharma. In this role he was in charge for integrating and managing a network of 30+ manufacturing sites.

Previously Benny was with TEVA Pharmaceutical Industries, for over 25 years. In his last role he served as VP Operations and was in charge for 10+ pharma plants and supporting functions in Israel and Western /Central Europe.

Benny who is fluent in Dutch, French, English and Hebrew, has a B. Sc. in Chemistry and Biochemistry from The Hebrew University of Jerusalem.

Arnon Rosenbaum - SVP Technology & Innovation

As Netafim's Senior VP Technology & Innovation, Arnon is responsible for the R&D, product management, greenhouse, digital farming and innovation activities.

Previously, Arnon served as SVP Projects and Business Development and as Head of the Global Projects Unit, where he advanced the company’s R&D, product management, greenhouse, digital farming and innovation activities.

Since joining Netafim in 2000, Arnon has successfully led the company's strategic crops initiative, go-to market strategy and global projects activity. Arnon brings with him multidisciplinary experience and broad global knowledge of Netafim's products and offering, projects and services worldwide. Guided by his extensive technology and commercial background, Arnon's focus is on strengthening Netafim's leadership position as the industry's most innovative technology and product provider.

Vivian Goldstein Richter - SVP, General Counsel

Vivian brings to Netafim 20 years of experience in the legal field, including extensive global cross-borderwork in China, India, South America and North America. She has expertise in commercial agreements, bids, M&As, joint ventures and other business development-related agreements, intellectual property, post-acquisition integration activities, financial and operational agreements for large-scale projects, and global legal team management. 

Before joining Netafim, Vivian served nearly eights years as Senior Legal Counsel for Adama (formerly Makhteshim Agan Industries Ltd.).Prior to that, she served five years as head of Customer Contracts Department of the LAHAV Division at Israel Aerospace Industries.

Vivian has an LLB and a BA in Political Science and International Relations, both from the Tel Aviv University.